Dealer Text Solutions Announces the Release of First Complete SMS Text Message Solution for Automotive Retailers and Service Centers
Dealer Text Solutions, the leading provider of SMS text messaging solutions, launches the first completely integrated solution for the automotive retail and service industry. This new platform provides the ability to use two-way SMS text messaging to communicate with prospects and customers from the moment they see an advertisement or start shopping for a vehicle through the complete service life cycle. Dealer Text Solutions' patent-pending solution goes far beyond simple auto-responders to keyword or one-way alerts - it is the first to open up true, two-way conversations between customers and the dealerships they have opted-in to for the entire customer lifecycle.
San Francisco, CA (PRWEB) November 2, 2009 -- Dealer Text Solutions (www.dealertext.com), the leading provider of SMS text messaging solutions announced the launch of the first completely integrated solution for the automotive retail and service industry at the Digital Dealer conference in Nashville, TN. This new platform provides the ability to use two-way SMS text messaging to communicate with prospects and customers from the moment they start shopping for a new vehicle through the complete service lifecycle.
"The mobile device is rapidly replacing the PC as the primary channel of communications. This new mobile paradigm makes it critical for dealers to reach consumers on that mobile device," said Stan Bradbury, Co-Founder and President of Dealer Text Solutions, "but voice calls, voice mails and emails have very limited appeal to a growing segment of consumers. They greatly prefer text to any other form of communication and dealerships need to be able to communicate with them on their own terms."
The popularity of SMS text messaging has exploded in the last two years. As of 2008, the average mobile subscriber exchanges more SMS text messages per month than voice calls and over 165 Million active SMS text message users exceeds email users by over 25 Million people. Nearly 95% of mobile subscribers can receive an SMS text message and over 97% of all SMS text messages are viewed by the recipient, generating the highest response rates of all direct marketing methods.
Dealer Text Solutions' patent-pending solution goes far beyond simple auto-responders to keyword or one-way alerts - it is the first to open up true, two-way conversations between customers and the dealerships they have opted-in to for the entire customer lifecycle.
The web-based solution is as easy to use as email and does not require the installation of any software. The platform integrates into a dealer's DMS system and can send mobile-generated leads to the dealer's CRM system. The dealer's sales team can also use SMS text messaging to follow up on prospects and cut through the clutter of sales calls and unreturned voicemails.
The Dealer Text Solutions platform also allows dealers access to their exclusive vanity Common Short Codes NEWCAR (639227) and REPAIR (737247) for use in marketing. A sample marketing use would be to assign a unique keyword, such as the Stock# or VIN, to each vehicle in inventory. "Dealers can quickly add a mobile component to any marketing they do and select their own keywords to use in advertising," said Bradbury.
"But the goal of all mobile marketing should be to get the prospect to opt-in to the dealership and leverage the power of text for ongoing communications. Once they purchase a vehicle the dealership can continue to use text for recommended maintenance reminders, appointment reminders, service status updates, RO approvals - nearly anything they were doing before with email or direct mail, only better and more cost effectively."
The platform is also ideal for the service department, cutting down on the frustration of voice mail tag and the lost productivity of shuffling vehicles around while waiting for RO approvals. The system also allows service writers to schedule SMS text reminders for declined work be sent out days or weeks later while they are closing out the RO.
To celebrate the new release, dealers signing up before the end of the year will receive special pricing on the flat monthly license fee that includes the first 10,000 SMS text messages per month. For more detailed information on Dealer Text Solutions complete suite of SMS text messaging solutions, visit www.dealertext.com/solutions/.
About Dealer Text Solutions
Dealer Text Solutions is a privately held company based in San Francisco. Their first application, the mobile messaging manager - m3 - was the first mobile application built from the ground up to address the needs of auto dealerships for more efficient Customer Relationship Management communications.
For more information visit www.dealertext.com or call 1-800-394-0200.
Dealer Text Solutions Media Contact: Jared Cure, +1-415-538-7994
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