Corporate Consultant Advises Consumer Industry to Let Customers Drive Change
In Customer-Driven Change, Bud Taylor teaches organizations how to make effective company-wide changes based on the relationship they have with their customers. Taylor introduces the concept of a VIP cycle (Vision-Innovation-Precision) which incorporates a particular type of person that is essential in the change process, as well as describing a certain stage of the change process. Taylor’s message is that change and customer, two words that are not often used together, should be considered when change is essential.
(Vocus/PRWEB ) November 3, 2009 -- Corporate consultant Bud Taylor of Dallas, Texas and Canada advises letting customers drive change in newly released Customer Driven Change: What Your Customers Know, Your Employees Think, Your Managers Overlook (Brown Books, 2009). By doing so, corporations worldwide will emerge from the recession successfuly. Change is inevitable, Mr. Taylor says. While corporations have protected their balance sheets and held onto cash, they now have to win back their customers.
Mr. Taylor recommends that corporations focus outside of themselves by being more aware of what their customers know. They must drive their employees from their current state of apprehension to a future that is even less certain, in order to make lasting, positive changes.
Customer-Driven Change starts with a strategic understanding of change, business strategy, and the values that drive organizations. It offers a full set of practical tips—from using innovation to uncover what needs to change in an organization, to providing tools to facilitate the transformation. The result is a roadmap to how organizations change by passionately creating loyal customers for life.
Advocating that change is meant to be fun, not frightening, Mr. Taylor believes that as companies learn what their customers know, they will be able to keep their organizations relevant and healthy. Two wonderful things happen when change occurs from the outside-in: managers become committed to change and employees become fully engaged.
As a partner with Deloitte, Mr. Taylor developed the principles of customer-driven change with marquee clients around the world including Microsoft Europe, Whirlpool Corporation, Cardinal Health, Sony Electronics, Toyota, Canadian Pacific, the Oversea Chinese Banking Corporation, and the National Commercial Bank of Saudi Arabia.
Using his expertise to emphasize the importance of customer-driven change in today’s tumultuous business environment, Mr. Taylor notes, “We’re coming out of a recession that has been largely caused by short-term profits. We lost sight of why we’re in business, and that’s to serve customers. Business has to rebuild public confidence, and the fastest way to do that is to transform with customers as the number one goal.”
For further information contact:
Cindy Birne, Director of Public Relations
Brown Books Publish Group
http://www.brownbooks.com
972-381-0009
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