New Firm Focuses on Reversing the Costly Agency-Client Divorce Rate
Launch of LINK Training & Consulting looks to create stronger connections between marketing agencies and their clients.
Cincinnati, Ohio (PRWEB) November 2, 2009 -- Nearly 50% of agency-client relationships last less than two years*, costing both sides considerable time and money. To address this sub-optimal situation, Todd Sebastian has launched LINK Training & Consulting, a firm designed to help marketing agencies and their clients build stronger working relationships.
Todd Sebastian, LINK President & Chief Connector
Todd Sebastian is a passionate 20-year veteran of the marketing & communications industry, with broad experience as an agency leader, a consultant, and a client. He is also the author of "Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership." This best-selling book is endorsed by John E. Pepper, chairman of the board, The Walt Disney Company (retired chairman & CEO, Procter & Gamble)--along with dozens of other agency- and client-side industry leaders.
Clients are simply not satisfied with the level of passion, proactive thinking, and strategic consultation they receive from their marketing agencies. As a result, clients fire their agencies and client service careers suffer.
But, agencies are not solely responsible. A strong connection requires two strong links. If clients want agencies to behave like partners, clients would do well to more effectively enroll and motivate their agencies with clear direction and expectations. When agencies and clients connect more strongly with each other, they create stronger brands--more quickly and cost-efficiently--that connect with their target audiences.
LINK provides practical yet powerful solutions to help marketing agencies and their clients be better partners to one another. Tom Finn, president of Global Health Care at Procter & Gamble, says, "Todd Sebastian provides a necessary call-to-action to agencies to be more passionate and proactive in their consultation--and he encourages clients to raise their expectations of their agencies."
LINK's unique solutions include "Tell Your Clients Where to Go! Training" for agencies. This practical training teaches client-facing professionals how to proactively develop new ideas to grow clients' business and, in turn, their agencies' business. And for clients of marketing agencies, LINK offers "Tell Your Agency Where to Go! Training, " which helps clients engage more effectively with their existing agency partners to drive stronger business results. LINK also offers tailored group training, one-to-one coaching, and customized consulting.
Visit LINK Training & Consulting to learn more, or contact us directly at (513) 240-8383.
* Source: Reardon Smith Whittaker's 2007 "New Business Report: A Client's Perspective."
About LINK Training & Consulting:
LINK is a unique training & consulting company that provides practical solutions to create stronger connections between marketing agencies and their clients. LINK is led by Todd Sebastian, best-selling author of "Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership," which is enthusiastically endorsed by John E. Pepper, legendary retired chairman and CEO of Procter & Gamble. Todd has been featured numerous times in Adweek and Brandweek--in addition to other business and trade publications--and he is a sought-after speaker on subjects related to client relationships and branding. Todd has a proven track record of improving agency-client partnerships--from both sides of the fence--then leveraging these strong partnerships to build both businesses. And he loves showing others how they can, too!
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