UNBOUND SNI Bridges the Gap Between Marketing and Social Media to Monetize the Social Ecosystem
UNBOUND SNI (Social Media Intelligence) identifies, illustrates and analyzes the affinities and connections of more than 290 million social media users, groups and communities.
San Francisco, CA (PRWEB) November 2, 2009 --
News Facts:
| | - UNBOUND SNI (Social Network Intelligence) allows users to identify, target and analyze more than 290 million social media users, communities and influencers.
- The insight and data derived from UNBOUND SNI enables marketers, brand professionals and sales organizations to connect and communicate with individuals and community influencers.
- UNBOUND SNI empowers companies to direct, with pinpoint focus, their sales and marketing messages towards key influencers and their communities to qualitatively and quantitatively move brand perception and positively influence purchasing decisions.
- Who will benefit from the power of UNBOUND SNI:
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o Direct Marketing and E-mail list providers
o Word of Mouth Marketing (WOMM) vendors
o Advertising, digital, event, public relations agencies
o Advertising networks (digital and mobile)
Links for more information:
UNBOUND’s Social Network Intelligence (SNI) Backgrounder
Quotes, attributable to Chase McMichael, Chairman, CTO, UNBOUND Technologies
| | - “Today global consumers and communities interact inside social networks about their personal interests and opinions to their friends and associated communities. It’s here, in this vital space where UNBOUND SNI is the intelligent gateway into vast amounts of data that presents invaluable information in a very simple, easy to use format.”
- “UNBOUND SNI provides unparalleled understanding of consumers and influencers inside the social networking ecosystem. We give customers the intelligence and insight to fully audit and analyze the size, depth and scope of the social media landscape where key consumer and business audiences learn, communicate and interact – online, inside social networks.”
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How the UNBOUND SNI Platform works
| | - UNBOUND SNI develops affinity maps, which are data sets identifying large numbers of social connections. This is achieved by grouping individuals in a social network who have aligned themselves with a brand.
- UNBOUND has created advanced proprietary algorithms that enable audience rankings based on social connections, thus allowing companies to identify influencers via the creation of social density maps.
- The creation of a social density map is a multi-step process beginning with a consumer’s micro-graph, which details a person’s direct connections to other people, places, things and other affinities. Through an analysis of a large set of these micro-graphs, a macro-graph is created based on second degree connections.
- By monitoring the social density linked to the most popular key categories, UNBOUND SNI users can determine possible influencers who are the most connected to others in a particular social network. Social density mapping can be combined with UNBOUND SNI cross-affinity maps to create a very powerful view into the makeup of user communities.
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About UNBOUND Technologies
UNBOUND SNI (Social Network Intelligence) offers marketers an unparalleled understanding of consumers and influencers inside the social network ecosystem. For more information go to http://www.unboundtech.com/
Sales Contact:
Ben Henson
(650) 720-5123
sales(at)UNBOUNDtech.com
Media Contact:
Gina Peloso
888-377-1264
gina.peloso(at)unboundtech.com
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