Passenger's CMO Samantha Skey to Moderate Panel at ad:tech NYC

Skey will Lead Panel with Executives from FOX Broadcasting, Mountain Dew and VH1 to Discuss How Best to Engage with Customers

New York, NY (PRWEB) November 2, 2009 -- Passenger, creator of online brand communities that drive customer advocacy and insight, today announced that Samantha Skey, Passenger's chief marketing officer, will speak at the ad:tech NYC conference occurring November 4-6 at the Javits Convention Center in New York City. Ms. Skey will moderate a panel presentation entitled, "The Art of Conversation: Are You Listening?" on November 4 about the ways in which brands are engaging with their customers to create meaningful dialogue and engagement; and how social media strategies in the current digital age can help fuel brand awareness and success with consumers.

Details are as follows:
What: The Art of Conversation: Are you Listening?

The Art of Conversation: Are You Listening?

Where: Javits Convention Center, New York City

Who: Moderator: Samantha Skey - Chief Marketing Officer, Passenger

Panelists:
Melva Benoit, Senior VP, Consumer Insight and Audience Research, Fox Broadcasting Company
Michael Desmarais, VP, Strategic Insights and Research, Vh1/CMT/Logo
Brett O'Brien, Director of Marketing, Mountain Dew

Panel Details:
We know brands must transition from monologue to dialogue-especially in the era of consumer control-but how do brands perfect the art of proactive engagement and conversation with consumers? To what extent does listening and conversation share a symbiotic relationship? We will hear how these participants are trying to tackle, and excel at, the "art of conversation" and how great brands can be built to not just survive--but thrive--in the digital age.

About ad:tech
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With eleven shows in seven countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

About Passenger
Passenger creates and manages online brand communities for some of the world's leading companies that increase customer engagement, encourage consumer advocacy and harness community insight to drive better business decisions. With its highly-trained services team and intuitive social networking, collaboration and analytics application, Passenger helps clients such as JC Penney, Chrysler, Coca-Cola and Fox directly connect with their customers. Founded in 2005 with offices in Los Angeles, Palo Alto and New York, the company is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. For more information, please visit www.thinkpassenger.com.

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