Capterra Business Software Reviews Empower Buyers
Capterra's Latest Initiative Recognized As One of 2009's Best Data Products
Arlington, VA (PRWEB) November 2, 2009 -- Capterra, a website that connects buyers and sellers of business software, is proud to be a winner of InfoCommerce Group's Models of Excellence Award. This honor is given to companies for their creation of exemplary data products.
"With so much innovation coming out of the data industry, tracking it is hard, and making sense of it is even harder," said Russell Perkins, Founder of InfoCommerce Group. "The impetus behind the Models of Excellence was to answer the one question our firm is constantly asked--who's doing it right?"
B2B companies have historically shied away from customer reviews for fear that bad reviews would drive customers away. Capterra President Mike Ortner admits that many business software companies that market their products on capterra.com were adamantly against letting customers review their products online. "We definitely had a lot of vendors push back when we presented this idea -- some even threatened to cancel their accounts with us. Now those same vendors are getting the great traction from the reviews of their products and are seeing the benefits of participating."
Capterra.com is the only place on the Internet where buyers can find reviews of hundreds of different business software products in all industries. Ortner says that Capterra will continue to find innovative ways to help buyers make the best decision for their company's needs.
The Models of Excellence program is in its sixth year. Find out more details at www.infocommercegroup.com.
About Capterra
Founded in 1999, Capterra is the leading online destination for business software buyers. Capterra has helped millions of people select the right software for their organizations by allowing them to quickly compare solutions from a database of thousands of software companies. Vendors get the benefit of reaching hundreds of thousands of active buyers each month. For more information, visit www.capterra.com.
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