LXM PRO Announces First Event "LXM 949" in Orange County, CA, November 21, 2009, Featuring a Live Performance by AKON, Also Special Appearances by Cast Members of "The Hills," "Beverly Hills 90210," "Melrose Place," and "CSI:Miami"
LXM PRO, the first professional Lacrosse "tour" of its kind combining 40 of the biggest stars of Lacrosse with a music festival and on-the-field competitions, announced today its inaugural event "LXM 949" on November 21, 2009 in Santa Ana, California, to be highlighted by a live concert featuring AKON.
Santa Monica, CA (PRWEB) November 1, 2009 -- LXM PRO, the first professional Lacrosse "tour" of its kind combining 40 of the biggest stars of Lacrosse with a music festival and on-the-field competitions, announced today its inaugural event "LXM 949" on November 21, 2009 in Santa Ana, California, to be highlighted by a live concert featuring AKON. Tickets are on sale now at www.lxmpro.com.
This all day event, hosted by comedian Eric "Smooth E" Schwartz, at Santa Ana Municipal Stadium begins at 9 a.m., and concludes at 10 p.m. Fans can expect several main attractions throughout the day. Athletic-actors are invited to a full contact open casting call led by Mark Ellis of Sports Studio Casting, Hollywood's pre-eminent leader in casting, coordination and sports action production, whose past movies include Miracle, The Rookie, Waterboy and Invincible. Fans will then be treated to a collegiate lacrosse game featuring Chapman University and UC Santa Barbara, a youth lacrosse game, and an All-Star Pro lacrosse showcase featuring 40 of the best players in the country. The day ends with a blow-out concert event featuring a special appearance by AKON. Celebrities appearing include cast members from "The Hills," "CSI:Miami," "Beverly Hills 90210," and "Melrose Place."
AKON is one of the most successful and versatile R&B singers of the past decade. This multi-talented musician, lyricist, and producer is also an actor, designer and established worldwide philanthropist.
"Adding a multi-Grammy nominated artist like AKON to LXM PRO dramatically elevates the profile of our new initiative," said company CMO Jason Rosen, "the addition of popular live music and diverse activities creates a multi-faceted 'festival' environment which extends our reach and echoes our mission to rebrand the sport of lacrosse to mainstream audiences."
This entertaining, VIP, celebrity-driven event is where sports, music and young Hollywood collide.
Player Press has partnered with LXM PRO to become the exclusive online home of LXM PRO featuring player blogs, photos and more.
ABOUT LXM PRO:
LXM PRO was founded in early 2009 by former University of Maryland All-Americans Scott Hochstadt and Xander Ritz, along with sports and entertainment industry specialists Jason Rosen and Doug Schaer of Silent Partner Media, LLC.
Hochstadt, LXM PRO's President, is a former three-time All-American and four-time All-ACC Tournament member who parlayed his Division I success into a pro career in the National Lacrosse League (NLL) and Major League Lacrosse (MLL) before founding Adrenaline Apparel, Adrenaline Lacrosse, and the Starz Foundation, which have provided a vehicle to pioneer the growth of lacrosse at the youth level in California and beyond.
Considered the "fastest growing sport in America," according to Sports Illustrated, Lacrosse's popularity continues to grow in the U.S. and around the world. NCAA lacrosse has grown in epic proportions over the past five years and professional lacrosse continues to grow. Lacrosse has recently penetrated the mainstream, via Hollywood and pop culture, as the sport is currently featured in top celebrity magazines and popular TV shows such as 90210. With two lacrosse feature films in development and a video game in the works, lacrosse continues to grow.
For more information on LXM PRO or the LXM 949 event please contact:
Emily Snider
CMPR
310-426-9990
Courtney Merfeld
CMPR
310-426-9991
Steve Webster
CMPR
310-426-9900
# # #
|
